2 september 2011

Who framed Roger Rabbit or Rural Entrepreneurship


Breeding rabbits and selling them for 2.500 Fcfa, whilst poachers offer a hare for only 700 Fcfa… makes it hard to survive as a young entrepreneur in rural Africa.

Uncontrollable they are, these wild bunch of young men, gathering on a Sunday morning, heading for a village where they are not awaited for, but where they’ve decided to go hunting… disrespectful for the villagers, disrespectful for property, disrespectful for environmental issues… just regarding their own satisfaction, finding bush meat, finding profit.

What do we have to offer this breeder? How can we help him against this disloyal concurrency?

We work on different levels…

Our breeder, who’s ready to share his experience with other breeders – for a small allowance, gives advice and training to other, starting breeders.

We brought him together with local restaurants, supermarkets, so he could offer them guaranteed supply for a steady prices. We shared telephone numbers and he got connected. With one restaurant-owner he came to an agreement… guaranteed supply, fixed prices… and – as un unexpected result - an considerable investment in his business. A typical ‘Win-Win’ situation.
At the same time, we’ll work on raising awareness amongst the local merchants, not to buy bush meat, that is not certified ‘legally’ obtained. Local hunters in the villages are organized and organize in a legal ‘framework’ hunting in restricted zones. The incomes are for the whole village… and client-hunters have to respect a number of rules.

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